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Workshops and Seminars

Digital Marketing Essentials

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here's a quick taste of some of the topics we'll discuss:

  • The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
  • Building an effective strategy
  • Developing realistic goals
  • Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This online workshop is for small business owners who want to:

  • Learn about the various—and most effective—ways to market online
  • Develop their digital marketing skills
  • Walk away with practical knowledge and the confidence to start marketing!

When: 27 Jan 2021
Where: Free online Workshop
Time: 10am-12pm
Book Here

Facebook for Small Business Simplified

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares.

Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients.

Here's a quick taste of some of the topics we'll discuss:

The benefits Facebook can offer your small business
Setting up and customising a Facebook page for your small business
Effectively using and managing your business page
Targeting your audience and building a following
Creating and sharing effective content that works to keep followers
Tips, etiquette and functionality
This online workshop is for small business owners who want to:

Develop better social media comprehension
Set up their own Facebook page effectively
Increase engagement with their audience
Register for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!

When: 28th Jan 2021
Where: Online
Time: 12pm-2pm
Book Here

Boost Business with Facebook Advertising

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Here's a quick taste of some of the topics we'll discuss:

How Facebook advertising works
Setting up an effective Facebook ad
Tracking your ad’s success
The do’s and don’ts of Facebook advertising
This workshop is for small business owners who want to:

Make the most of Facebook’s advertising capabilities
Increase traffic, leads, and sales by setting up their own targeted Facebook ads

When: Tues. 2nd Feb 2021
Where: Online
Time: 10am - 12pm
Book Here

Simple Steps to Build a Website

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence.

This workshop will guide you through a digital strategy and details for creating a basic WordPress website.

Here's a quick taste of some of the topics we'll discuss:

Where and how to buy a domain name and website hosting
Structuring a basic website for easy user navigation
The power of content builders/content management systems
How to use open-source website builders such as WordPress
This workshop is for small business owners who want to:

Create a basic website or update their existing site
Develop their online presence
Walk away with a better understanding of the process required to build their own website

When: Thurs 4th Feb. 2021
Where: Online
Time: 12pm - 2pm
Book Here

Small Business Bus

WANT TO GET YOUR BUSINESS MOVING?

Are you looking to start a small business but not sure how?
Do you own a business and need expert advice on how to grow and thrive?
The Victorian Government’s Small Business Bus is coming to Hamilton 26th April 2021 at the front of the National Bank.

The Small Business Bus offers:

• FREE confidential mentoring provided by a small business specialist

• ADVICE on developing your business idea, formulating a business plan, marketing your business, improving your understanding of cash flow management and more

• Friendly ASSISTANCE from a Small Business Victoria information officer

• INFORMATION about Small Business Victoria’s programs and services

Book a session and discover how the Small Business Bus can help you plan,
start or grow your business. Visit business.vic.gov.au/sbb or call the Business
Victoria Contact Centre on 13 22 15

Book here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

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