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Workshops and Seminars

Where to Start with SEO

Search Engine Optimisation gets talked about as if we all know what it means. Put simply, it’s a marketing method that increases your website’s visibility in search engine results like Google. If you’re new to SEO, it’s best to start with the foundations of website setup and keywords.

If you want to start implementing SEO for your business, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes.

In this workshop, you will complete the following activities:

* Perform a website SEO health check
* Research keywords specific to your business
* Convert keywords into content for your website

Date: Thursday, 26 August 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here

Visual Brand Basics

Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. We will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get the top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.

Here's a quick taste of some of the topics we'll discuss:

. Intro : An overview of the essential elements that make up a cohesive visual brand identity
. Why cohesive branding is important for growing your business, building trust and communicating effectively
. Examples of strong brand identities
. Crafting a visual brand identity

1. Starting with your brand personality & values
2. Branding with your best customer in mind
3. Bringing this out visually in a mood board
4. Deconstructing your moodboard into the different essentials

Must dos, tips and best practice for the branding essentials
1. Logo - how to apply to your website, social media
2. Colour palette - how to create a strong brand palette
3. Typography - the 4 levels of typography and resources
4. Imagery, texture - how to select the right photography
5. Layout - spacing and working with all the elements

Date: Tuesday, 7 September 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here:

Discover Your Brand Voice

When it comes to building trust, connection and recognition, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd.

We will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition.

Here's a quick taste of some of the topics we'll discuss:

. Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
. Examples of businesses that have a unique brand voice and brand personality
. What this means for brands when it comes to building trust, connection, awareness and recognition
. Exercise: Defining your brand personality and voice

1. How your brand makes others feel
2. How your customers describe your brand
3. How you want customers to describe your voice
4. What makes your voice, personality and brand different

Practices, must dos and strategies on how to apply your brand voice and personality to your business

1. In your copy, your content, look and feel, typography
2. Doubling down on the things that make you different

Date: Tuesday, 21 September 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here:

Taking Your Business Online

The aim of this webinar is to help participants develop an understanding of available online opportunities and support, to make informed choices about how to set up an online presence that is suitable for their business.

Key learnings include:
- How digital technologies are impacting the way businesses operate and why their business needs to create an online presence.
- What the hardware and software requirements are for their business, as well as how the internet and cloud computing can assist their business.
- The benefits of having a website and what the features of an effective website are.
- The importance of email communications in business.
- The opportunities and benefits of using social media for their business.
- Risk management: How to protect their business in a digital world

Date: 2 September 2021
Time: 6:00pm - 8:00pm
Due to Covid this workshop has been moved to online.

Book Here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

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