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Workshops and Seminars

Simple Steps to Build a Website

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence.

Here's a quick taste of some of the topics we'll discuss:

Where and how to buy a domain name and website hosting
Structuring a basic website for easy user navigation
The power of content builders/content management systems
How to use open-source website builders such as WordPress

This workshop is for small business owners who want to:

Create a basic website or update their existing site
Develop their online presence
Walk away with a better understanding of the process required to build their own website

Date: Tuesday, 4 May 2021
Time: 10:00am - 12:00pm
Online Workshop

Book Here

Get Found on Google with SEO

Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online.

Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links.

Here's a quick taste of some of the topics we'll discuss:

Why SEO is critical for the success of your business
Simple steps to optimise your website’s SEO
Finding the best keywords for your industry using Google Keyword Planner tool
How Google My Business can enhance your online presence
SEO tips: what to do and what not to do

This workshop is for small business owners who want to:

Learn about Search Engine Optimisation
Understand how to improve their website’s visibility in search rankings
Walk away with practical knowledge and the confidence to optimise their website!

Date: Wednesday, 5 May 2021
Time: 5:00pm - 7:00pm
Online Workshop

Book Here

Create Marketing Campaigns with Mailchimp

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Here's a quick taste of some of the topics we'll discuss:

The significance or email marketing for your small business
Incorporating email marketing in your digital strategy
Building a targeted email list
Writing effective subject lines and campaign content
Creating engaging designs for your campaigns
Rules and etiquette—the dos and don’ts of email marketing

This workshop is for small business owners who want to:

Understand email marketing and its place in small business
Learn how to create professional email marketing campaigns
Connect with customers—and stay connected (no unsubscribes!)

Date: Thursday, 6 May 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here

Design Like a Pro with Canva

Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this.

Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media post, web banner, and much more. Canva is well suited to small businesses, as it offers social media graphic templates already sized for each platform; an array of stock images, illustrations, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality.

Here's a quick taste of some of the topics we'll discuss:

Use Canva’s comprehensive editing panel
Utilise existing templates and stock images/illustrations
Design an effective piece of visual marketing

This workshop is for small business owners who want to:

Improve the look and feel of their visual marketing
Create a brand that is consistent in all areas of visual marketing
Better understand the capabilities of the Canva design platform

Date: Wednesday, 12 May 2021
Time: 5:00pm - 7:00pm
Online Workshop

Book Here

How to Create and Plan Content for your Business

As a small business, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning, creating, and managing your content.

The other option is to outsource your content creation. This can be a sensible, efficient use of your time and money, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters, photographers, videographers, designers, and web developers without breaking the bank.

Here's a quick taste of some of the topics we'll discuss:

Create a content plan for your business
Repurpose content to reduce workload
Use different types of media to create content
Outsource content—where to find reliable copywriters?

This online workshop is for small business owners who want to:

More effectively attract and engage customers with content
Plan a content schedule that’s relevant to your audience
Learn tools and resources to ease the burden of creating content

Date: Thursday, 13 May 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here

iPhone Video Production: Scripting

Everyone can tell a story—but a successful storyteller carefully crafts their message for greater impact. While video can attract customers, audiences are more likely to engage with and respond to a video that tells a good story. This workshop will offer suggestions on how to unearth the stories embedded in your business and how to best tell those stories using video to capture an audience’s attention.

Each platform and target audience requires a different approach. You’ll need to factor in the limitations of the platform and the kind of language that will best capture their interest.

In this workshop, we will cover:

Platforms and target audiences
How to get started
The elements of writing (structure and hook)
How do you read? (writing to suit your speaking style)
This workshop is part of the iPhone Video Production series. Check out our other workshops on Filming and Editing.

Register now to learn how to script videos for your business

Date: Tuesday, 18 May 2021
Time: 10:00am - 12:00pm
Online Workshop

Book Here

The Power of Influencer Marketing

An influencer is a person with the power to affect the purchasing decisions of others. This might be through their authority, knowledge, or relationship with their audience. Influencer marketing is the practice of connecting your brand with online influencers who then market your product or service to others.

In this workshop, you will learn the different kinds of influencers, the differences between influencers and ambassadors, and some ways to measure whether an influencer is worth trying to get on board with your brand. We’ll also teach you how to manage your own brand’s social media channels.

In this workshop, we will cover:

The basics of influencer marketing
Techniques to assist in growing your own social media channels
How much spend to allocate to invest into influencer marketing initially
The steps to take following influencer marketing to ensure you further your message and complete the marketing circle

Date: Wednesday, 26 May 2021
Time: 10:00am - 12:00pm
Online Workshop

Book Here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

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