Workshops and Seminars

Google Analytics can help you better understand your customers. Find out your main traffic sources, how users behave on your website, and which users are converting. Drill down into the analytics dashboard and apply the data to tailor your website to its strengths and improve areas of weakness.

If you want to connect your website to Google Analytics and feel confident navigating the dashboard, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes.

In this workshop, you will complete the following activities:

Create a Google Analytics account
Find the Google Analytics code and add it to your WordPress, Wix, Squarespace, or Shopify website
Create a custom dashboard
Important: You will need a business website to complete the activities in this workshop.

Date: Wednesday 23rd September
Online Workshops
Book Here
Early Bird Booking Code : EBG1B

There’s no doubt that 2020 has been a challenging year for many small businesses in Victoria.

During this time we have recognised that there is an important gap and appetite for a workshop topic that defines the difficulties and issues currently facing sole traders and small business owners. More specifically, navigating the online information available; clarifying what constitutes hardship; grant eligibility; paying loans and bills; how and where to get help.

The workshop provides guidance to tackle the burning issues concerning people working in home-based, retail, hospitality and other affected small businesses, including:

• financial hardship;

• applying for support and eligibility

• government programs and services (local, state & federal)

• employee support and assistance (superannuation options)

• managing business loans and tenancy arrangements

• opportunities to pursue during COVID – pivoting your business; mentoring, upskilling, free online learning opportunities and other helpful resources.

Date: Wednesday 30th September
Time: 6pm to 8pm
Book Here

Canva is a free, easy-to-master content creator for visual marketing.

To stand out in a visual online marketplace, you must use relevant images and high-quality design—making Canva well-suited to small businesses. You can catch a customer’s attention using a single graphic to market a promotion, tell a story, build brand awareness, or prompt an action.

If you want to set up a Canva account and create your first design, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes.

In this workshop, you will complete the following activities:

Create a Canva account
Create a branded style guide (including colours, logos, and fonts)
Upload your logo and/or product images
Create a graphic using a Canva template

Date: 21st Oct
Venue : Online Workshop
BOOK HERE
Early Bird Booking Code : EBC2H

Southern Grampians Shire has partnered with Small Business Mentoring Service (SBMS) to provide free access to business mentoring sessions.

These free sessions offer businesses an opportunity to gain information for setting up a business and/or provide assistance for established businesses to work through issues they may be dealing with. The sessions are 45 minutes each and are FREE.

The sessions occur on the third Thursday of the month and are held at Martin J Hynes Auditorium.

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.