Workshops and Seminars

Learn everything you need to know to keep your bookkeeping and accounting fees down and ensure your business is set up properly from the start. Whether you are starting a new business or are already in business but want a better understanding - this is the opportunity for you!

Experienced finance professional Colin Thompson will lead the workshop. As an accountant for many years, Colin has worked in a range of settings and taught accounting and business courses. Colin is very much people-focused and enjoys helping others achieve their business-related goals.

What the workshop will cover:

What is a bookkeeper?
What registrations do I need for taxation?
What business structure should I have?
Do I need a business name?
What options are there for recording the income and expenses of my business?
What are the different financial reports?
What is a business plan and do I need one?
What do I need to consider if I engage workers?
What other matters do I need to consider?
Summary of tips for efficient bookkeeping
Over 100 pages of notes, worksheets, reference material, links to key websites
Plus much more

Date: 2 September 2022
Time: 11:00am - 4:00pm
Venue: Martin.J.Hynes
5 market Place Hamilton

Book Here

This workshop will help you develop a strong personal brand; one that communicates your brand values, mission and bigger vision to the world with integrity and authenticity.

Learn the process for defining the key aspects of your personal brand that will make an impact on growing your audience and the strategy for applying this throughout all areas of your business.

The aim? To help you build expertise, credibility, community and elevate your personal brand.

Here's a quick taste of some of the topics we'll discuss:
Intro : An overview and examples on strong personal brands from various industries
How a strong personal brand can grow your business or be used to promote a service or product
Exercise: Defining your personal brand vision and mission

Exercise: Defining your personal brand values
Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding
for cultivating authenticity
for building trust on your website
for building credibility online via social media
for a strong product or serviced based offering
for creating strong networks and communities

Exercise: Determining clear next steps and key actions that are aligned with your personal brand

Register for this online workshop to elevate your personal brand.

Date: 16 August 2022
Time: 12:00pm - 2:00pm
Venue: Online

Book Here

Search Engine Optimisation gets talked about as if we should all know what it means. Put simply, it’s a practice that increases your website’s visibility in search engines like Google. Foundational SEO practices include the technical side of your website setup, as well as the keywords used within your content.

This webinar will explain:
Why SEO is critical for the success of your business
Simple steps to optimise your website’s SEO
How to choose the best keywords for your business

Register for this webinar to gain a better understanding of SEO techniques for beginners.

Date: 19 August 2022
Time: 12:00pm
Venue: Online

Book Here

Each bit of contact a customer has with your brand - be it via your website, social media, a physical store or in a meeting - is called a touchpoint. These experiences have an enormous impact on consumer perceptions of your brand - often subconsciously. Building a business that is consistent across all online platforms is not only important for brand-building and reputability - it instills a sense of confidence in both new and existing customers, and makes them more likely to think of you when they’re looking to purchase. Everything from your social media posts and online ads, to your blog and website need to align and be consistent. In this session we will look at some common digital touchpoints and how they may affect a customer’s experience with your brand. Join us for this two hour deep dive workshop and make your brand the strongest it can be in 2022 and beyond.

Date: 23 Aug 2022
Time: 12:00pm
Venue: Online

Book Here:

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Here's a quick taste of some of the topics we'll discuss:
How Facebook advertising works
Setting up an effective Facebook ad
Tracking your ad’s success
The do’s and don’ts of Facebook advertising

This workshop is for small business owners who want to:
Make the most of Facebook’s advertising capabilities
Increase traffic, leads, and sales by setting up their own targeted Facebook ads

Register for this online workshop to learn how to build custom audiences for your small business using Facebook advertising.

Date: 26 August 2022
Time: 12:00pm
Location : Online

Book Here

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.