Workshops and Seminars

If you take a PR approach to media and marketing, you can influence people to think and talk positively about your business. It can impact your reputation, grant you exposure, and often for little or no cost.

The media landscape has evolved dramatically in recent years. This workshop will explore the different forms of PR and how you can integrate these into your media strategy.

In this online workshop, we will cover:

> What is PR?
> Why is it super important as a small, medium or large business that you ensure you are including PR in your marketing mix?
> Good examples of PR case studies
> How to start small with PR
> Some simple PR tips

Date: Wednesday, 2 June 2021
Time: 10:00am - 12:00pm
Online: Workshop

Book Here

You’ve prepared the story and filmed the footage—it’s post-production time. Editing video can be an expensive and time-consuming process, but iPhones offer a range of video editing apps that are simple to use and offer a range of functionality.

This workshop will outline the most popular apps, as well as show you video editing basics and online resources to help with this process. We will also take a look at text, graphics and colours to bring branding into your videos.

In this workshop, we will cover:

> Formats and platforms
> Editing Apps (which ones are the best)
> iMovie on your iPhone
> InShot on your iPhone

Date: Tuesday, 8 June 2021
Time: 10:00am - 12:00pm
Online Workshop

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Setting up an online store with Shopify will save you the time, money, and stress of building an e-commerce website from scratch. Shopify is a simple, user-friendly service for beginners. This workshop will start you off with how to set up an account and choose a template that best suits your business.

You will also learn how to add your products, customise your store, set up a domain, and activate your payment processor. Everything you need to know to enable you to confidently press that “Launch Website” button!

Here's a quick taste of some of the topics we'll discuss:

> Why Shopify is a reliable online store builder for small business
> How you can customise Shopify templates to suit your brand
> Tips to ensure you build a website with a strong UX (user experience)

This workshop is for small business owners who want to:

> Be in control of their own website
> Create a simple and appealing online store
> Become familiar with Shopify and set up your own store with confidence

Date:Tuesday, 15 June 2021
Time: 10:00am - 12:00pm
Online Workshop

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Your business’ online presence is made up of many parts—website, social media, online directories, guest posts, media releases, and so on. It’s important that all components are consistently delivering your brand voice and message to your customers.

In this workshop, you will learn how to evaluate your online presence and take steps to achieve your business goals. Doing this can ensure consistency across messaging and keep you informed as to what people are saying about your business.

In this workshop, we will cover:

> Why to audit your online presence
> Identifying goals and targets
> Auditing your website
> Auditing social media accounts
> Auditing your My Business Account
> Auditing tools and tips

Date: 22 June 2021
Time: 10:00am - 12:00pm
Online Workshop

Book Here:

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.