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Gray St Concept 2

CBD Revitalisation - Lonsdale Street and Gray Street


The Southern Grampians Shire Council recently endorsed the 2020 Hamilton CBD Masterplan to inform the future strategic development of the Hamilton CBD. Urban designers Jensen PLUS were engaged to develop design improvements to some of Hamilton’s most important CBD streets and public spaces. The focus for the new concept designs was Melville Oval, Lonsdale Street and Gray Street, as well as other connecting streets and laneways. The designs explore options to improve walking and cycling, introduce more public art and signage, better public spaces and parking, and improved trees and landscaping.


  • Develop a framework that reflects community aspirations and addresses the inter-relationships between the elements of the urban environment.
  • Facilitate the development of a more attractive and vibrant public realm.
  • Consolidate priorities for the Southern Grampians Shire Council and the community of Hamilton.
  • Create linkages with Melville Oval, the Hamilton CBD precinct, Corriedale and McGuilgan Lane and the adjoining street interfaces.
  • Consider opportunities and issues detailed in relevant master plans and strategies.
  • Actively attract people to visit, engage and linger in Hamilton’s CBD
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