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Support for Events

Southern Grampians Shire Council offer free support to events within our local government boundary because we recognise the significant contribution events play in making Greater Hamilton an ideal place to live, work, invest and visit.

Council’s Events Marketing & Development Officer is the essential first point of contact for event organisers within our Shire. As a free resource, our Events Marketing and Development officer can:

  • Guide you through obtaining the correct Council permits and permissions when planning your event
  • Connect you with in kind Council support, including subsidised equipment, signage, waste service
  • Help you to promote your event
  • Assist you in finding and applying for funding opportunities, including Council’s Greater Grants and external funding sources
  • Help you to develop new and existing events, whether you’re looking to host or attract an event to our region, or to identify opportunities for growth, innovation and collaboration
  • Assist professional conference organisers to host Business Events and Conferences

Planning your event

These resources may also help you in planning a safe, successful and legally compliant event:

Marketing your event

To help promote our region's events, we provide opportunities to connect with audiences through print, digital, traditional and social channels.

- Council's twice yearly print and digital Events Guide booklet, 5000 copies distributed annually
- Council's monthly print and digital What's On Calendar
- The Hamilton Spectator's abridged version of the monthly What's On Calendar
- Resident newsletters
- Noticeboards at our Visitor Information Centres and Council offices

- Listings on the Australian Tourism Database Warehouse, which feeds to websites including Visit Victoria, Visit Grampians and Visit Greater Hamilton.
- Event listings and posts on the Visit Greater Hamilton Facebook Page and Instagram account @visitgreaterhamilton
- Event listings in digital mail-outs internally and to our community

Traditional Media
- Radio/TV interviews and advertising
- Information sent to journalists, media and industry partners


You can access information on past and upcoming events via Council's What's On page, or contact our Visitor Information Centre on 1800 807 056.

We also regularly share useful resources, grants, events news and inspiration with our event organisers, click here to join our mailing list.

To advertise through The Hamilton Cinema, see their "Advertise with us" page, and for additional local marketing advice and contacts, get in touch!

Developing new and existing events

The Greater Hamilton region can accommodate events of any size, from large-scale festivals to elite sporting fixtures to business events and conferences.

Event organisers looking for a welcoming home for their event can take advantage of a single contact to assist in everything from venue selection and local contacts to partnership and funding opportunities.

We can also help existing event organisers to grow and professionalise events through;

  • Guidance applying for Council’s Greater Grant Funding, or support for external grant applications.
  • Connecting you to relevant organisations for potential partnerships and collaboration.
  • Providing opportunities for skills development including an annual Events Forum and capacity-building workshops.
  • Sharing useful resources, articles, news and inspiration through our mailing list.
  • Accessing advice on developing your event, improving the experience for event attendees and becoming sustainable.

Book your venue, equipment or signage

Southern Grampians Shire Council offers a range of infrastructure which can be booked for your events:

Useful Contacts

• Events Marketing and Development Officer; (03) 5573 0239 or
• Hamilton and Grampians Visitor Information Centre; 1800 807 056 or
• Southern Grampians Shire Council Customer Service; 5573 0444 or

We recommend that you notify the relevant local emergency services when planning your event, including;

Service Address Phone
Hamilton Police Station (03) 5551 9100
Ambulance Victoria 1300 366 313
Hamilton CFA (03) 5551 1500
Hamilton SES (03) 9256 9600
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