The tourism industry in the Greater Hamilton region makes a substantial contribution to the local economy by bringing new dollars into the shire that are subsequently spent on a wide range of services, from the retail sector to accommodation, restaurants, attractions and events. This income further supports industry sectors that rely on business from tourism operators such as tradesmen, builders, accountants, lawyers, etc. In the 2013/14 financial year, visitors spent an estimated $142 million per annum in the Western Grampians region (Source: Tourism Research Australia www.tra.gov.au).
Council has a dedicated team to support and grow the Visitor Economy in the Greater Hamilton Region.
The role of the team is to work closely with the local and regional tourism industry to support the visitor economy and implement projects and programs that deliver the overarching tourism goals to: