A new brand positioning was created in 2014 to represent tourism in the Hamilton region - 'The Greater Hamilton Region'.
The ‘Greater’ positioning is the cornerstone of the ‘live, work, invest’ destination brand. It is used to help define the geographic destination, the lifestyle promise, the natural assets and the myriad of business, education, employment and service opportunities.
The word ‘Greater’ also enables the brand to encompass the eight satellite towns and the other features of the region.
The ‘One place. Many possibilities’ brand essence expresses the multi-dimensional emotional and rational benefits of living, working and investing in the region. It is about choice, freedom, lifestyle and optimism.
The new brand essence also acts as a tagline – giving expression to the possibilities that Greater Hamilton offers to those wishing to live, work, learn and invest in the region.
The Greater Hamilton Brand Guidelines assist those that wish to support the regional brand.
For any further information please contact the Economic Development and Tourism Department.