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Free Marketing for Spring/Summer Events

7 June 2018

Event organisers in the Greater Hamilton region hosting events between September 1 2018 and February 28 2019 are urged to notify Council to take advantage of invaluable free marketing and assistance.

The Greater Hamilton Spring Summer tourism and events marketing campaign enables events to reach audiences across the South West and into Metropolitan areas, as well as making events visible to digital audiences.

The highlight of this campaign is a print and digital Events Guide, produced twice yearly and distributed to Visitor Information Centres, accommodation providers, attractions, hospitality providers and new residents in the region. It is also used at trade shows, media launches, conferences, regional promotions and in digital marketing.

Events can also be marketed across a wide range of channels, including;

  • The What’s On Calendar- produced and distributed monthly by the Hamilton and Grampians Visitor Information Centre and printed monthly in the Hamilton Spectator
  • The Australian Tourism Database Warehouse- a National database of events which feeds to hundreds of websites including Visit Victoria and Visit Grampians
  • Council’s quarterly newsletters and other printed publications
  • Email newsletters and mail-outs
  • TV campaigns
  • Social media event listings and posts
  • Radio advertisements and interviews
  • Media releases and information sent to journalists and media contacts

The Greater Hamilton Spring Summer tourism and events marketing campaign not only alerts residents and visitors to the huge range of exciting events happening across the Greater Hamilton region, but also showcases the diversity and richness of our culture, promoting the region and driving economic prosperity.

To submit your event, simply complete an Event Notification Form, available from Council’s website, and return this along with a suitable image to events@sthgrampians.vic.gov.au by 30 Jun 2018.

Don’t forget to also follow @visitgreaterhamilton on Facebook and Instagram and tag us in any of your event posts so we can add your event to our Facebook list!


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